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Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines
Author: Hurol Inan
ISBN: 1-4196-2609-4
Published in February 2006
Search analytics is the most cost-effective way to gain marketing insights about your customers. This new, in-depth book by Hurol Inan will help you analyze search data effectively and align your website to the needs and behaviours of your customers.
Learn:
- How and why people search online
- Ways to measure Search behaviour
- Analysis techniques
- Tips for optimizing your Search functionality
Find Out More:
»
View Table of Contents
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Read preview chapter
»
Download FREE Search Keyword Decomposer Tool
»
Purchase ebook Version US$9.99
»
Purchase Print Version US$19.99 |
“An absolute must read”
Jim Sterne, Author, Consultant,
President - Web Analytics Association |
“Any web site owner having
or considering site search should read this book!"
Eric Peterson, Author of Web Analytics Demystified and
Web Site Measurement Hacks |
“Tangible and actionable direction."
Jim Novo, Author of Drilling Down |
