Search Analytics
A Guide to Analyzing and Optimizing
Website Search Engines
Book by Hurol Inan
ISBN: 1-4196-2609-4
» Download PDF Version US$9.95 (from eSellerate)
» Purchase Print Version US19.99 (from Amazon.com)
» Purchase it bundled with Hurol's Web Analytics book for US$19.95 (Special Offer)
Search Analytics: A Guide to Analysing and Optimising
Website Search Engines is a new, in-depth book by Hurol
Inan that can help you analyze and effectively use powerful search data.
Based on interviews with over a hundred website managers
across various industries in North America, Europe and
Australia, the publication explains how and why people
search online; the rationale behind data analysis;
mechanisms for measurement, and how to maximise the
performance of search analysis activity
KEY CONTENT AREAS
- The Case for Search Analysis
- The Art of Searching
- Search Keywords and Hits
- The Characteristics of Search Usage
- The Quality of the Search Results
- The Effect of Search on Conversions
- Advanced Search and Other Search Utilities
- Mechanisms for Search Analytics
- High Performance Search Engines
- The Search Analytics Initiative
» Click here
to view the full table of contents
FREE EXCLUSIVE PREVIEW CHAPTER
A special preview copy of the first chapter of this new
e-book, The Case for Search Analysis, is also now available
to view online.
» Read the preview chapter
FREE ANALYTICS TOOL: KEYWORD DECOMPOSER
Understanding which keywords your customers are using is a
critical component of website search analysis. While
researching this e-book, we discovered that composite words
can adversely affect the accuracy of the analysis process.
To overcome this issue, we have developed a free Keyword
Decomposer Tool, which converts search keywords into single,
meaningful search terms.
» Download now
ABOUT THE AUTHOR
Hurol Inan is a sought-after consultant, speaker and author.
He is well recognized as a global authority in the field of
web-based analysis and research, and authored the first ever
book on the subject of web-metrics, Measuring the Success of
Your Website (2002). Hurol has contributed strategy and
marketing chapters to the Australian eBusiness Guide (CCH),
and regularly writes articles for print and online media
outlets. His clients include both public and private sector
companies.
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“Hurol Inan has been studying the art and science of
measuring website success since its inception. He was the
first to publish a book on the subject and was the keynote
speaker at the world's first E-metrics Summit in 2002. With
Search Analytics, Hurol has combined clear thinking and
crisp communication in a book that is an absolute must-read
for anybody serious about making their website the very best
it can be. Pay attention - I do”.
Jim Sterne,
Author, Consultant, President -
Web Analytics Association
“This is an area of web analytics that has really been under-explored
and Hurol Inan is pushing forward progress in this area. [In
this book], he provides a lot of tangible and actionable
direction."
Jim Novo, Author of
Drilling Down
“Do you realize the commercial value of analyzing and
optimizing the search activity on your site? If not, you
really must look into it. Thanks to this excellent guide
from Hurol Inan, the field of onsite search analytics looks
set to become a vital part of any site optimization
initiatives. The book gives you the detailed metrics, and
insight into the required tools and processes, to get you
started on search analytics to improve your online business
performance.”
Ashley Friedlein, Author, CEO -
E-consultancy
"Despite the fact that internal search is a
must-deploy technology for content, retail and
support web sites, far too many site operators
fail to measure the adoption and use of their
search deployments. Hurol Inan, following up on
Measuring the Success of Your Website in his
newest book, Search Analytics provides deep
tactical guidance on what should be measured,
how it should be measured and what the data
means. Any web site owner having or considering
site search should read this book!"
Eric Peterson, author of
Web Analytics Demystified and Web Site
Measurement Hacks
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