Hurol Inan: Web Analytics Consultant & Author

Search Analytics: A Guide to Analyzing and Optimizing Website Search Engines

Book by Hurol Inan
ISBN: 1-4196-2609-4

Search Analytics: A Guide to Analysing and Optimising Website Search Engines is a new, in-depth book by Hurol Inan that can help you analyze and effectively use powerful search data.

Based on interviews with over a hundred website managers across various industries in North America, Europe and Australia, the publication explains how and why people search online; the rationale behind data analysis; mechanisms for measurement, and how to maximise the performance of search analysis activity

KEY CONTENT AREAS

• The Case for Search Analysis
• The Art of Searching
• Search Keywords and Hits
• The Characteristics of Search Usage
• The Quality of the Search Results
• The Effect of Search on Conversions
• Advanced Search and Other Search Utilities
• Mechanisms for Search Analytics
• High Performance Search Engines
• The Search Analytics Initiative

• Click here to view the full table of contents

FREE EXCLUSIVE PREVIEW CHAPTER

A special preview copy of the first chapter of this new e-book, The Case for Search Analysis, is also now available to view online.

• Read the preview chapter

FREE ANALYTICS TOOL: KEYWORD DECOMPOSER

Understanding which keywords your customers are using is a critical component of website search analysis. While researching this e-book, we discovered that composite words can adversely affect the accuracy of the analysis process. To overcome this issue, we have developed a free Keyword Decomposer Tool, which converts search keywords into single, meaningful search terms.

• Download now

ABOUT THE AUTHOR

Hurol Inan is a sought-after consultant, speaker and author. He is well recognized as a global authority in the field of web-based analysis and research, and authored the first ever book on the subject of web-metrics, Measuring the Success of Your Website (2002). Hurol has contributed strategy and marketing chapters to the Australian eBusiness Guide (CCH), and regularly writes articles for print and online media outlets. His clients include both public and private sector companies.