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“Hurol Inan has been studying the art and science of
measuring website success since its inception. He was the
first to publish a book on the subject and was the keynote
speaker at the world's first E-metrics Summit in 2002. With
Search Analytics, Hurol has combined clear thinking and
crisp communication in a book that is an absolute must-read
for anybody serious about making their website the very best
it can be. Pay attention - I do”.
Jim Sterne,
Author, Consultant, President of Web Analytics Association
“This is an area of web analytics that has really been under-explored
and Hurol Inan is pushing forward progress in this area. [In
this book], he provides a lot of tangible and actionable
direction."
Jim Novo, Author, Consultant
“Do you realize the commercial value of analyzing and
optimizing the search activity on your site? If not, you
really must look into it. Thanks to this excellent guide
from Hurol Inan, the field of onsite search analytics looks
set to become a vital part of any site optimization
initiatives. The book gives you the detailed metrics, and
insight into the required tools and processes, to get you
started on search analytics to improve your online business
performance.”
Ashley Friedlein, Author, CEO -
E-consultancy
"Despite the fact that internal search is a
must-deploy technology for content, retail and
support web sites, far too many site operators
fail to measure the adoption and use of their
search deployments. Hurol Inan, following up on
Measuring the Success of Your Website in his
newest book, Search Analytics provides deep
tactical guidance on what should be measured,
how it should be measured and what the data
means. Any web site owner having or considering
site search should read this book!"
Eric Peterson, author of
Web Analytics Demystified and Web Site
Measurement Hacks
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