Hurol Inan: Web Analytics Consultant & Author

Browsing aside, search is the most common way of locating information on a website. Yet studying the effectiveness of internal website search engines has been a much overlooked area until now.

This new e-book, published in February 2006 (also available in print-on-demand format) is an important resource for measuring the success of your onsite search engine. It explains how and why people search, provides detailed guidelines on analyzing the behavior of search users, and offers valuable search-related marketing insights.

The author, Hurol Inan, contributes first-hand knowledge and experience on the subject of search - gained over many years of web-based consulting. In preparing this e-book, he surveyed and interviewed over 100 industry experts and website managers across various industries in North America, Europe and Australia.

This successful book is the first-ever text written on the subject of Web Analytics. It provides a variety of techniques for effective website analysis and measurement.

Written in a clear, logical style, Measuring the Success of Your Website offers a successful measurement framework based on four stages of customer engagement (reach, acquire, convert, and retain). It also offers tips for studying and overcoming the causes of drop-out from standard engagement. If you are seeking return on your web investments, you need suitable reporting and analytics capabilities. This book will help you do just that!