Hurol Inan: Web Analytics Consultant & Author

Measuring the Success of Your Website: A Customer-Centric Approach to Website Measurement

Book by Hurol Inan
ISBN: 1-74009-648-7

Is your website really working?

Surprisingly, many companies don’t actually do the analysis – nor do they have the tools or the insight to determine whether or not their online investment is getting results.

A common misconception is that a website is “working” if it receives an increasing number of page-views or user-sessions. In reality, these facts are only a very small part of the picture.

Written in a clear, logical style, Measuring the Success of Your Website shows you how to define sensible web metrics and select the right web analytics techniques.

If you are seeking return on your web investments, or want to learn more about web metrics, web analytics or website analysis, this book will provide the answers and help you implement successful measurement practices.

KEY CONTENT AREAS

• Website Measurement Framework
• Metrics, Analysis and Interpretation
• Data Collection, Cleansing and Integration
• Implementation of Web Measurement

• Click here to view the full table of contents.

FREE EXCLUSIVE PREVIEW CHAPTER

A special preview of Chapter 6, Design Effectiveness, is now available to read online.

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ABOUT THE AUTHOR

Hurol Inan is a sought-after consultant, speaker and author. He is well recognized as a global authority in the field of web-based analysis and research, and authored the first ever book on the subject of web-analytics, Measuring the Success of Your Website (2002). Hurol has contributed strategy and marketing chapters to the Australian eBusiness Guide (CCH), and regularly writes articles for print and online media outlets. His clients include both public and private sector companies.